Bad Ass Coffee of Hawaii doubles franchise signings and openings year-over-year as development ramps up in 2023

Leading coffee franchise gains traction as one of the most popular emerging QSR brands in the market today

DENVER, January 25, 2023 /PRNewswire/ — Bad Ass Coffee Hawaii, A leading coffee franchise recognized for its sourcing of premium Hawaiian coffees and memorable coffees, closes a record year by granting 45 franchise agreements and opening eight new stores. Along with this impressive development, the brand continues to achieve high-performing brands with an average unit volume increase of 76% compared to pre-COVID, 2019. These achievements have set the stage for a remarkable 2023 as Bad Ass Coffee continues to demonstrate its an outstanding premium coffee franchise that is winning by differentiating its brand experience.

The key to its strong performance has been strategic investments across the system and improvements to strengthen infrastructure and overall brand support. Notable achievements in 2022 span digital innovations, strategic development plans, new hires, and menu announcements, including:

  • The debut of new prototype store designs, driving rapid growth as stores open faster, more efficiently and more successfully.
  • Implement a single POS platform across the system to improve operations and enhance the guest experience.
  • The implementation of the company’s first online/mobile ordering system and loyalty program.
  • The launch of a new comprehensive online learning platform for franchisees to streamline communications and training.
  • Seasonal LTO releases including The Island Bloom Latte, Beach Bonfire Cold Lava Cold Brew, Cold Brew Lemonade, Winter Wanderlust LTO and more, along with a major five-year menu innovation project to provide a comprehensive future roadmap for food and drink offers. that are fashionable and inspired by Hawaii.

“We are very proud of the milestones we achieved in 2022 and the positive impact they have had on our franchisees’ business,” he said. scott snyderCEO of Bad Ass Coffee from Hawaii. “Our continued aggressive drive to create a best-in-class domestic coffee franchise opportunity with strong infrastructure, technology and innovation, and a compelling menu has Bad Ass Coffee of Hawaii poised for even greater advances in 2023.”

According to Bad Ass Coffee’s 2022 FDD, the top 25% of stores had average net sales of more than $1.2 million. In recent years, leadership has been building a strong infrastructure and telling the brand’s story and growing the brand’s footprint through an omnichannel sales strategy.

Bad Ass Coffee recently signed its biggest deal in brand history with the announcement of a 20-unit deal at Florida. In 2023, leadership aims to hone development efforts in the Southeast, Southwest, and Coast DMAs, as well as re-establish store presence in Hawaii. With a strong pipeline of projects, the brand projects between 20 and 30 new store openings by the end of the year. These development efforts contribute to Bad Ass Coffee’s overall goal of opening 150 new locations over the next four years.

In the midst of this high-growth era, Bad Ass Coffee plans to continue to grow its brand awareness while honoring its Hawaiian heritage. Bad Ass Coffee Hawaii was born on big island of hawaii in 1989 with a dream of sharing premium, American-grown Hawaiian coffee with customers around the world. In addition to premium coffee from the famous Kona region of the Big Island, Bad Ass Coffee also sources Kauai Y Maui. Beyond premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves a full menu of popular mixed drinks, signature lattes, cold beers, teas, innovative foods with a Hawaiian twist, and name-brand merchandise.

Bad Ass Coffee Hawaii is looking to partner with qualified and committed individuals seeking single and multi unit opportunities. The brand offers an affordable and highly scalable opportunity with strong earning potential. Franchisees can expect a total investment range between $385,500-$778,000*. As VetFran members of the International Franchise Association, veteran franchisees who join will receive a $10,000 discount* on the initial franchise fee.

For more information on Bad Ass Coffee from Hawaii franchise opportunities, visit or call 833-205-2224.

About Bad Ass Coffee of Hawaii®

Bad Ass Coffee Hawaii was born on the Big Island of Hawaii in 1989 and is dedicated to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands through more than 25 US franchise locations, with additional stores in various stages of development. Today, Bad Ass Coffee from Hawaii The stores also serve popular blended drinks, teas, food, along with other international premium coffees and sell popular brand name merchandise with exceptional service and the Aloha Spirit. Bad Ass Coffees is available in franchise stores, online and will soon be available through food, hospitality and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC. For more information, visit and connect on Facebook and Instagram @badasscoffeeofhawaii. Franchise information is available at

SOURCE Bad Ass Coffee by Hawaii